Hamlet, By William Shakespeare Essay - 1453 Words

Hamlet by William Shakespeare explores many aspects of mankind--death, betrayal, love, and mourning. Out of these, the most prominent theme in this play is death in the form of suicide. The main character, Hamlet, finds himself questioning the quality of life and the uncertainty of the afterlife once he discovers news of his father s death and the corruption in the kingdom that follows. Ophelia, Hamlet’s lover, is found dead later in the plot and is presumed to have committed suicide. In Hamlet’s famous soliloquy, â€Å"to be, or not to be,† and various other instances we get a better understanding of why he contemplates suicide throughout the play. So, what keeps Hamlet from ending his life? Religion, specifically Christianity, is what ultimately persuades him to not follow through with self-destruction. To better understand the theme of suicide in the play Hamlet, it is beneficial to understand the mastermind behind this literary piece. Because William Shakespeare lived more than 400 years ago, many records on him are lost or quite possibly never existed at all. There are no known personal journals, diaries, or other documents available to help us understand Shakespeare’s thoughts or daily routine. Although there are numerous gaps in the concrete information known about his life, a substantial amount of information abstracted from available resources helps us make assumptions about the creative mind behind some of today’s most recognizable plays. As there is no known officialShow MoreRelatedHamlet, By William Shakespeare880 Words   |  4 PagesWilliam Shakespeare is praised as the pioneering English poet and playwright whose collection of theatrical works is regarded as the greatest artistic value throughout the history of English literature. Shakespeare delved into the spiritual and mental component of humanity and the consequences that arise from this human spirit when it is disputed. The most famous revenge tragedy play, Hamlet, is an excellent illustration of Shakespeare’s philosophical study of human nature. In Hamlet, the arguableRead MoreHamlet, By William Shakespeare899 Words   |  4 PagesWilliam Shakesp eare, author of Hamlet, was a well-known author in the 1500s and is still popular today. He was born on April 24, 1564 in London, England. Although there were no birth records at that time, it shows he was baptized one year prior to that, which leads us to believe his birthday was in 1564 because children were normally baptized a year after their birth. Shakespeare’s writing style was very different than others at that time. He used many metaphors and rhetorical phrases, and most ofRead MoreHamlet, By William Shakespeare996 Words   |  4 PagesHamlet, written by William Shakespeare, with out a doubt holds the most famous soliloquy in English history spoken by Hamlet in Act III, scene i, lines 57-90. This soliloquy holds much importance to the play as a whole because it ties together the reoccurring themes of suicide and Hamlet’s inaction portrayed by Shakespeare. Hamlet poses a problem, which is the driving force of the play: â€Å"To be or not to be?†(III.i.5 7). Shakespeare uses this logical question asked by Hamlet to drive out his underlyingRead MoreHamlet, By William Shakespeare1178 Words   |  5 Pages In William Shakespeare’s play Hamlet, the protagonist suffers from struggles with major characters, especially with the women in his life. While reading the play Hamlet, Hamlet appears to be a disillusioned man. Throughout the play, Shakespeare has only casted two females: Gertrude and Ophelia. Gertrude is defined to be incestuous, naà ¯ve and cold-hearted. On the other side, Ophelia is characterized to be ignorant, innocent and fearful. After the quick marriage of his mother and evil uncle, Hamlet’sRead MoreHamlet, By William Shakespeare1308 Words   |  6 PagesHamlet is arguably one of the greatest tragedies in all of literature and when most people think of tragic plays, they think of none other than the one who wrote it, William Shakespeare. This classic story of revenge excites it’s readers with its main character, Prince Hamlet, who goes through the unique human-like process of revenge that is often overlooked. Many other stories rely heavily on the logi c of good people doing good things and bad people doing bad things just for the sake of their natureRead MoreHamlet, By William Shakespeare1146 Words   |  5 PagesA character so complex, enticing and fascinating, his name is Hamlet. We are all Hamlet, and that, is the argument. Hamlet is an enigmatic character with many flaws. These flaws are the ones that prove similarities between us and him. A play so popular and significant is due to its huge relevance to us as a society. In the play Hamlet, William Shakespeare uses Hamlet’s character and metaphor to demonstrate that when one is left alone to their thoughts, these thoughts overtake reason. ConsequentlyRead MoreHamlet by William Shakespeare1456 Words   |  6 PagesThe play Hamlet, by William Shakespeare, takes place in a time where the impossible was a part of the lives of everyday people. Occurrences that people in the modern time would believe unbelievable. Yet, with just a quill and parchment Shakespeare’s is able to connect the past and present by weaving a plot with skill that is still unparalleled to this day. The play Hamlet this exceeds this expectation by revealing depth of Hamlets, the protagonists, character personality through the useRead MoreHamlet, By William Shakespeare1920 Words   |  8 PagesIn the play Hamlet by William Shakespeare, the character Hamlet must deal with both external and internal conflict. Hamlet encounters many struggles and has trouble finding a way to deal with them. With so many corrupt people in his life, Hamlet feels as if there is no one that he can trust and begins to isolate himself from others. A result from this isolation leads Hamlet to become melancholy. Hamlet struggles with suicidal thoughts, wants to kill King Claudius, and is distraught over his mother’sRead MoreHamlet, By William Shakespeare846 Words   |  4 Pagesalways been a contemplative topic. In Hamlet, the main character Hamlet thinks to himself about suicide. Hamlet was written by William Shakespeare. Shakespeare wrote Hamlet between 1599 and 1602. William Shakespeare is one of the greatest playwrights in history. Hamlet is about Prince Hamlet of Denmark who is trying to find out about the death of his father after his father s ‘ghost’ comes to him telling him it was his uncle who had killed him. While Hamlet contemplates suicide he gives his famousRead MoreHamlet, By William Shakespeare900 Words   |  4 PagesIn this story Hamlet, by William Shakespeare, there was an excessive deal of questions surrounding Hamlet’s mental state. Claudius’s nephew hadn’t been the same since his father passed away. It’s been up for discussion as if he’s actually senseless surrounding the death, or the wedding between his mom and uncle. Gertrude and the King married approximately a month or two after the funeral. At this point it’s not actually established what the cause of his actions is. Was Hamlet at fault for Polonius’s

Rhetorical Analysis Boys Beware - 1277 Words

What is rhetoric? Rhetoric is â€Å"the art or skill of speaking or writing formally and effectively especially as a way to persuade or influence people (â€Å"Rhetoric†). The three rhetorical strategies are: ethos- appeal to credibility, logos- appeal to logic, and pathos- appeal to emotion. The key to knowing if a speech is effective or not, is by looking at its intended audience. By identifying how each of these three strategies are used for its intended audience; one can determine if the speech is effective. Since the targeted audience is comprised of teenagers and their parents; the film’s use of ethos, pathos, and logos creates an effective argument throughout the film, Boys Beware. The first aspect of rhetoric to look at is, ethos, or appeal to credibility. Ethos shows the viewer that what they are watching is from a source that they can trust. This is seen in the opening slides of the film; the words say â€Å"produced with the cooperation of the Inglewood pol ice department and the Inglewood unified school district† (Boys Beware). This gives the film tremendous credibility by not only having the police department create it, but also a school district as well. When an entire police department helps to create a film about a problem, the viewer will understand that the problem is real. This is a great use of ethos, as the viewer now knows that the problem shown in the film needs to be fixed. This is extremely effective to parents because, in comparison to teenagers, parents betterShow MoreRelatedCritical Metaphor Analysis Approach7941 Words   |  32 Pages | I. INTRODUCTION II. OBJECTIVES III. MAIN CHARACTERISTICS OF METAPHOR IV. METAPHOR AND OTHER LANGUAGE FEATURES ANALYSIS OF MARGARET THATCHER’S SPEECH TO 1987 CONSERVATIVE PARTY CONFERENCE IN BLACKPOOL V. CONCLUSION VI. REFERENCES VII. APPENDIX I I. ------------------------------------------------- INTRODUCTION Read MoreAmerican Accent Training6996 Words   |  28 Pagesthem. 6. Bill and I fix the bikes. 6. We fix them. 7. Carl hears Bob and me. 7. He hears us. 8. Dogs eat bones. 8. They eat them. 9. The girls have a choice. 9. They have one. 10. The kids like the candy. 10. They like it. 11. The boys need some help. 11. They need something. 12. Ellen should call her sister. 12. She should call someone. 13. The murderer killed the plumber. 13. He killed a man. 14. The tourists went shopping. 14. They bought stuff. 15. 16. 17Read MoreFigurative Language and the Canterbury Tales13472 Words   |  54 Pagespoets such as John Donne wanted to write poems that were not in the style of sentimental Elizabethan love poetry. These poems are known for their use of conceits - unusual analogies such as linking love and a compass. †¢ tendency to psychological analysis of emotion of love and religion †¢ form is frequently an argument †¢ images were â€Å"unpoetical† - drawn from commonplace life or intellectual study 48. meter: rhythmical pattern of a poem 49. metonymy: figure of speech that substitutes somethingRead MoreStrategy Safari by Mintzberg71628 Words   |  287 Pagesway to ensure that strategy is controlled in one mind is to keep the process simple (182). However, this point, together with the first, forced Andrews to tread a fine line throughout his text between nonconscious intuition on one side and formal analysis on the other, a position he characterized as an act of judgment (108). This distinguishes the design school from the entrepreneurial school on one side and the planning and especially positioning schools on the other. 4. Strategies should be oneRead MoreLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................Read MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial CharacteristicsRead MoreCoaching Salespeople Into Sales Champions110684 Words   |  443 Pagesmeasurable actions. I remember a story about a young boy who found a butterï ¬â€šy cocoon. Each day, the boy went to visit the cocoon, until one day a small opening appeared. The boy watched the butterï ¬â€šy for sever al hours as it struggled to force its body through the little hole. Suddenly the butterï ¬â€šy stopped trying to make its way out of the cocoon. It didn’t seem to be making any progress. The butterï ¬â€šy was no longer moving. With good intentions, the boy felt that he needed to help the butterï ¬â€šy. He took

Romeo Juliet Friar Lawrence Essay Example For Students

Romeo Juliet: Friar Lawrence Essay Romeo Juliet: Friar LawrenceBy Anthony Chan 10ARomeo and Juliet is one of Shakespeares plays about tragedy. It isabout two lovers who commit suicide when their feuding famillies prevent themfrom being together. The play has many characters, each with its own role inkeeping the plot line. Some characters have very little to do with the plot butsome have the plot revolving around them. Friar Lawrence does not have verymuch time on stage but the time he does have is crucial to the plot line. Through his words Friar Lawrence demonstrates the he is a good intentioned, yetsometimes short-sighted, man who is not afraid to take risks to help othersOne of Friar Lawrences most favourable traits is how good intentioned he is. He may do something out of the ordinary if he thinks the outcome will helpsomeone he cares for. For example, when he says In one respect Ill thyassistant be; for this alliance may so happy prove, to turn your householdsrancour to pure love.(Act 2, Scene 3), he is saying that the only reason hewill marry Romeo and Juliet is because he hopes that the marriage will end thehostilities between the two houses. When he says Shall Romeo by my lettersknow our drift, and hither shall he come; and he and I shall watch thy waking,and that very night shall Romeo bear thee to Mantua. (Act 4, Scene 1), he tellsJuliet how everything will be all right. Unfortunately, for all his goodintentions the play still ends in tragedy. Friar Lawrence is a man who is not afraid to take risks when he feels it isneccesary to help someone. For example in Act 2, Scene 6, when he marries Romeoand Juliet, he is risking his reputation as a Friar so he can help the twolovers. Also, when he says Take thou this vial, being then in bed, and thisdistilled liquor drink though off; (Act 4, Scene 1), he is suggesting thatJuliet drink a potion so that she might feighn her own death and avoid marryingParis. This is an extremely risky thing to do because anything might happen toJuliet while she unconscious. Even after all Friar did to help Romeo and Juliet the play still ended intragedy because of Friar Lawrences short sightedness. When the Friar married Romeo Juliet in secrecy, he did not think of all thecomplications that would arise but instead went on with the marriage because atthat time he thought it was the right thing to do. In Act 4, Scene 1, he gaveJuliet a sleeping potion without thinking of the possible outcomes of such anoutrages plan. He admits that much of the fault of the tragedy lies in hishands when he says And her I stand both to impeach and purge myself condemnedand myself excused, and when he say Her nurse is privy; and, if aught in thismiscarried by myself (Act 5, Scene 3). Although Friar Lawrence does not have an especially large role, his role isnone the less important. It is because of his good intentions that he waswilling to help his friends that Romeo and Juliet were married a key event inthe play. It is because of his willingness to take risks for his friends thatJuliet aqquired the sleeping potion another key event in the play. Finally,it was the shortsightedness of his actions that in part led to the deaths of thetwo lead characters. This demonstartes that Friar Lawrence was a man who was aman with good intentions who was willing to take risks to help his frieneds. Ifhe had been any other way, the play might not have turned out the way it did. .ub0827346b9d358bf94e7647c55198f1a , .ub0827346b9d358bf94e7647c55198f1a .postImageUrl , .ub0827346b9d358bf94e7647c55198f1a .centered-text-area { min-height: 80px; position: relative; } .ub0827346b9d358bf94e7647c55198f1a , .ub0827346b9d358bf94e7647c55198f1a:hover , .ub0827346b9d358bf94e7647c55198f1a:visited , .ub0827346b9d358bf94e7647c55198f1a:active { border:0!important; } .ub0827346b9d358bf94e7647c55198f1a .clearfix:after { content: ""; display: table; clear: both; } .ub0827346b9d358bf94e7647c55198f1a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub0827346b9d358bf94e7647c55198f1a:active , .ub0827346b9d358bf94e7647c55198f1a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub0827346b9d358bf94e7647c55198f1a .centered-text-area { width: 100%; position: relative ; } .ub0827346b9d358bf94e7647c55198f1a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub0827346b9d358bf94e7647c55198f1a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub0827346b9d358bf94e7647c55198f1a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub0827346b9d358bf94e7647c55198f1a:hover .ctaButton { background-color: #34495E!important; } .ub0827346b9d358bf94e7647c55198f1a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub0827346b9d358bf94e7647c55198f1a .ub0827346b9d358bf94e7647c55198f1a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub0827346b9d358bf94e7647c55198f1a:after { content: ""; display: block; clear: both; } READ: Effects Of Smoking EssayEnglish

Lord Of The Flies - Comparison Between Novel And Film Version Essays

Lord of the Flies - Comparison between Novel and Film Version Many novels are so successful that producers can't wait to adapt the story into a film. The majority of times, however, the original novel is much stronger than the movie because it is able to capture the emotions of each character, all the symbols and meaningful events. Due to the novel's flexibility, readers are able to extend the use of their imagination. Similarly, this was the case with William Golding's masterpiece, "The Lord of the Flies." Overall, the novel is far superior to the film because it has thorough descriptions of a character's feelings and depictions of symbolic meaning concerning the objects and important happenings. First of all, the movie version of the classic, "The Lord of the Flies," seems to be lacking in detail involving the characters. Mainly due to the limited length of the movie, a character's role and his feeling are non existent. In the novel, readers can clearly notice how Piggy feels and that he is being treated as an "Outsider" but, in the film version it restricts the audience's comprehension of Piggy's emotions. Similarly, other characters such as Simon and Roger are so unclear in the movie that they may puzzle viewers because the movie fails to distinguish their role. The cinema is unsuccessful in establishing Simon as a "Christ" figure and Roger's murderous nature. On the other hand, the novel installs all these ideas and allows the reader to use their creativity. Therefore, due to the film's inability to give audiences more information about the characters, their role and their emotions, the novel is much more informative. Secondly, the novel is capable of giving readers more insight into the story with the use of symbols and hidden meanings. The novel is able to do this because it depicts important underlying messages and critical incidents. For instance, Piggy's glasses represent civilization, reality and reason but once they are destroyed it demonstrates that the boys aren't finding reason in their actions and civilization is becoming a thing of the past. Another meaningful symbol is the dead parachutist because this suggests that some of the boys have evil within themselves and those boys are gradually becoming the "Beast." The boys are steadily turning devilish and savage like but they don't realize the consequences of their actions. One particular event which plays a significant role in the novel is Simon's death. Simon's annihilation implies that the boys have tipped the boundaries of civilization to such an extent that they can no longer recognize each other and they are killing viciously, like savages. In the novel, all these symbols and events assist in the developing of the plot but in the film version they are all very vague and leaves more to be desired. In conclusion, details involving the characters and meanings related to objects and events are the decisive factors which make the novel considerably better than the film. In addition, leaving out several aspects of the novel also limits the viewer's appreciation for the story. As long as novels continue to flourish, producers and directors will proceed to make them into movies but they should include essential elements of the story so, they too, can be successful. No wonder the novel generated more interest than the film!

Dealing with he said and she said

Dealing with he said and she said Dealing with he said and she said Dealing with he said and she said By Maeve Maddox I once had a high school English teacher who encouraged her students to use as many synonyms for said as possible, for example: he gasped, she grumbled, and they snorted. Maybe she was just trying to get us to stretch our vocabularies. These days, writers prefer the simple word said, feeling that its more colorful synonyms tend to distract the reader. There are, of course, exceptions. If a character is asking a question, a word like asked is a more logical choice. An occasional shouted or screamed is also permissible in moments of extreme duress for the characters. Sometimes, however, even the he saids can slow conversational flow. Im presently revising a mystery novel, deleting every unnecessary word I find. Here are some of the revisions Ive made to get rid of speech attributions that are not absolutely necessary. Example one: Hello again, Miss Dunbar, he said, motioning for her to sit. I’m afraid you’re not having a very pleasant holiday.â€Å" People do seem to be dying in my vicinity,† she said. REVISION: Hello again, Miss Dunbar. I’m afraid you’re not having a very pleasant holiday. He motioned for her to sit. People do seem to be dying in my vicinity. Since only two people are in the room, attributions are unnecessary. I get rid of the first said by rearranging the sentence, allowing the mans gesture to identify him as the speaker. The second said is unnecessary because only two people are present. Example two: Weve found the murder weapon, Sir, the policeman said, holding out what he was carrying on a towel. Sallie looked at the object in bewilderment. It looks like a flute, she said. It is a flute, Dave said. A flute that shoots .22 caliber bullets. REVISION: Weve found the murder weapon, Sir. The officer was carrying something on a towel. Sallie looked at the object in bewilderment. It looks like a flute. It is a flute, Dave said. A flute that shoots .22 caliber bullets. I get rid of the first two saids by letting gestures identify the speakers. I keep the third attribution to make clear which of the three men present is speaking. Sometimes a character thinks something without saying it aloud. Example Three: The policeman waited for Sallie to get onto the escalator in front of him. So I cant make a break for it, Sallie thought. REVISION: The policeman waited for Sallie to get onto the escalator in front of him. So I cant make a break for it. I get rid of Sallie thought by typing the thought itself in italics. The scene is being narrated from Sallies point of view. REMINDER: This is not a matter to worry about as you write the first, or even second, draft of your novel. Throw in all the saids and snorteds you like. Save the pruning for the final revision. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:50 Handy Expressions About HandsAt Your DisposalEach vs. Both

The power of the media to shape our perceptions and understanding of Research Paper

The power of the media to shape our perceptions and understanding of reality on gun control - Research Paper Example It is important to note that in these incidences, the media coverage of the live happenings has always been extensive giving the perpetrator of such violence a lot of fame. Various segments of the society have reacted to such incidences with diverging and converging opinions on what should be the best way forward. While the Obama administration has been on the forefront proposing stringent measures for the purposes of reducing or eliminating repeat occurrence, Republicans have a different view on how to address the whole matter. Religious groups and civil society have not spoken in one voice although one may deduce that everyone desires some changes in regards to how the whole issue should be addressed. Some of the emerging schools of thoughts that have come put have to do with logic behind issuance of guns, the ethical and practical implications of the solutions proposed for adoption as policy. Probably the big challenge is that the incidences that have occurred cannot qualify to be categorized as organized crimes. They are spontaneous reactions from private citizens with unforeseeable emotional and psychological instabilities. This has made generalizations very difficult. It has even begged the question whether first time offenders of gun violence can be treated as criminals or patients unlucky enough to be roaming outside instead of being attended to in mental programs. The media is one of the most powerful tools with regards to the flow of information. Most people have a lot of trust in the media. The view of the media is considered by many to be the right view. For this reason, it is easy to manipulate the public through various media platforms. Over the years, politicians and law makers as well as various governments have used this blind trust that the audiences have to propagate different agendas. This aspect of blind trust has been described by Robertson Davies in the following quote, â€Å"The eyes sees only what the mind is prepared to comprehendâ₠¬ . This quote insinuates that the media has the tendency to change the view of its audience, their attitudes, level of knowledge, and ideal about overall subject. Gun control is one of the most commonly discussed subjects by the media. However, this subject has been discussed in an impartial manner. In other words, the media has not been able to discuss both sides of gun control matter. . This paper shall analyze the effect of media on people’s perception of gun control Background In the American society, gun control issues have now topped the list of communication trends. Incidents such as Virginia Tech University (2007), Tucson Arizona (2011), movie theatre at Aurora Colorado (2012), Newtown Connecticut (2013) etc. have been made the topic of discussion in many media broadcast sessions. Consequently, these media broadcasts have shaped biased perspective regarding gun control Different people have varied views with regard to the gun control debate. Most of these views are directly related to the hype on gun control propagated by the media. After the incident in New Connecticut, the enforcement of the gun control laws took a different turn. The following graph that appeared on edition.cnn.com under the heading How Media Lose Interest in gun control by Danny Hayes indicates the trend of coverage of gun control by different media news channels (Hayes, Why this gun control debate has been different

Marketing Management of Nike Essay Example | Topics and Well Written Essays - 1750 words

Marketing Management of Nike - Essay Example Price Nike has a premium pricing strategy and its products are largely targeted towards the premium customers (Axelby, 2003:89). The company attributes and justifies its pricing strategy by providing high quality products to the customers. The formidable brand image of Nike also acts as a decisive factor in formulating the pricing strategy. Due to the formidable brand image of the product, the customer is quite willing to pay a premium for the products of the company as it has made a distinction for quality across the markets globally. Place Nike has a multi-channel distribution strategy in which the company uses both the direct as well as the indirect channel for distribution. The company ensures a combination of all vertical channels in an attempt to amalgamate them for distribution. The company has a bricks and clicks format that involves selling products through retail outlets (both company owned and multi-brand retailers) as well as through e-commerce websites. However, the indi rect form of distribution is the primary channel of sales considering the fact that it helps in providing more value to consumers. It also gives a tangible touch to the service offering generating competitive advantage (Baiker, 2007:32). Promotions Promotions are the most vital aspect of the marketing mix of Nike as it forms the only channel of communicating with the target market audience. The promotions strategy of Nike involves use of both traditional and online channels for communication. Traditional channels include advertisements on television and print media while online channels involve use of various social networking sites.... According to the research findings, it can, therefore, be said that the era of globalization has not only opened up new vistas for business organizations but has also created a high competition in the business markets with organizations reaching out to every market where opportunities are available. In this regard, ensuring a formidable positioning and a good marketing mix is an essential aspect that is needed to survive in this tough competitive environment. In order to remain sustainable in the market and stay ahead of the competitors, it is very essential to have a product mix that ensures a formidable image of the products or the brand in the minds of the target market segments. It is also very important to analyze the consumer behavior of the target market audience so as to have an idea about the needs and wants of the consumers. This is important as it defines the positioning of the brand which is very critical to the success of the company. The most important duty of the compa ny is to generate highest return to its shareholders that forms the ultimate aim of any organization. In this regard, the company has followed a strategy of expanding rapidly into international markets, and also seeks to formulate strategies such as outsourcing in a manner so as to help reduce cost and generate greater efficiency that can be ultimately generated as profits to be passed on to the shareholders.