The power of the media to shape our perceptions and understanding of Research Paper

The power of the media to shape our perceptions and understanding of reality on gun control - Research Paper Example It is important to note that in these incidences, the media coverage of the live happenings has always been extensive giving the perpetrator of such violence a lot of fame. Various segments of the society have reacted to such incidences with diverging and converging opinions on what should be the best way forward. While the Obama administration has been on the forefront proposing stringent measures for the purposes of reducing or eliminating repeat occurrence, Republicans have a different view on how to address the whole matter. Religious groups and civil society have not spoken in one voice although one may deduce that everyone desires some changes in regards to how the whole issue should be addressed. Some of the emerging schools of thoughts that have come put have to do with logic behind issuance of guns, the ethical and practical implications of the solutions proposed for adoption as policy. Probably the big challenge is that the incidences that have occurred cannot qualify to be categorized as organized crimes. They are spontaneous reactions from private citizens with unforeseeable emotional and psychological instabilities. This has made generalizations very difficult. It has even begged the question whether first time offenders of gun violence can be treated as criminals or patients unlucky enough to be roaming outside instead of being attended to in mental programs. The media is one of the most powerful tools with regards to the flow of information. Most people have a lot of trust in the media. The view of the media is considered by many to be the right view. For this reason, it is easy to manipulate the public through various media platforms. Over the years, politicians and law makers as well as various governments have used this blind trust that the audiences have to propagate different agendas. This aspect of blind trust has been described by Robertson Davies in the following quote, â€Å"The eyes sees only what the mind is prepared to comprehendâ₠¬ . This quote insinuates that the media has the tendency to change the view of its audience, their attitudes, level of knowledge, and ideal about overall subject. Gun control is one of the most commonly discussed subjects by the media. However, this subject has been discussed in an impartial manner. In other words, the media has not been able to discuss both sides of gun control matter. . This paper shall analyze the effect of media on people’s perception of gun control Background In the American society, gun control issues have now topped the list of communication trends. Incidents such as Virginia Tech University (2007), Tucson Arizona (2011), movie theatre at Aurora Colorado (2012), Newtown Connecticut (2013) etc. have been made the topic of discussion in many media broadcast sessions. Consequently, these media broadcasts have shaped biased perspective regarding gun control Different people have varied views with regard to the gun control debate. Most of these views are directly related to the hype on gun control propagated by the media. After the incident in New Connecticut, the enforcement of the gun control laws took a different turn. The following graph that appeared on edition.cnn.com under the heading How Media Lose Interest in gun control by Danny Hayes indicates the trend of coverage of gun control by different media news channels (Hayes, Why this gun control debate has been different

Marketing Management of Nike Essay Example | Topics and Well Written Essays - 1750 words

Marketing Management of Nike - Essay Example Price Nike has a premium pricing strategy and its products are largely targeted towards the premium customers (Axelby, 2003:89). The company attributes and justifies its pricing strategy by providing high quality products to the customers. The formidable brand image of Nike also acts as a decisive factor in formulating the pricing strategy. Due to the formidable brand image of the product, the customer is quite willing to pay a premium for the products of the company as it has made a distinction for quality across the markets globally. Place Nike has a multi-channel distribution strategy in which the company uses both the direct as well as the indirect channel for distribution. The company ensures a combination of all vertical channels in an attempt to amalgamate them for distribution. The company has a bricks and clicks format that involves selling products through retail outlets (both company owned and multi-brand retailers) as well as through e-commerce websites. However, the indi rect form of distribution is the primary channel of sales considering the fact that it helps in providing more value to consumers. It also gives a tangible touch to the service offering generating competitive advantage (Baiker, 2007:32). Promotions Promotions are the most vital aspect of the marketing mix of Nike as it forms the only channel of communicating with the target market audience. The promotions strategy of Nike involves use of both traditional and online channels for communication. Traditional channels include advertisements on television and print media while online channels involve use of various social networking sites.... According to the research findings, it can, therefore, be said that the era of globalization has not only opened up new vistas for business organizations but has also created a high competition in the business markets with organizations reaching out to every market where opportunities are available. In this regard, ensuring a formidable positioning and a good marketing mix is an essential aspect that is needed to survive in this tough competitive environment. In order to remain sustainable in the market and stay ahead of the competitors, it is very essential to have a product mix that ensures a formidable image of the products or the brand in the minds of the target market segments. It is also very important to analyze the consumer behavior of the target market audience so as to have an idea about the needs and wants of the consumers. This is important as it defines the positioning of the brand which is very critical to the success of the company. The most important duty of the compa ny is to generate highest return to its shareholders that forms the ultimate aim of any organization. In this regard, the company has followed a strategy of expanding rapidly into international markets, and also seeks to formulate strategies such as outsourcing in a manner so as to help reduce cost and generate greater efficiency that can be ultimately generated as profits to be passed on to the shareholders.